SORRY ISAAC
A campaign celebrating the 225th anniversary of Breguet’s invention of the Tourbillon,
turning its ability to counter the effects of gravity into a playful provocation towards Isaac Newton.
In 1801, Breguet outsmarted Newton. In 2026, the whole world knows. Sorry Isaac.
Produced by Phantasm, directed an shot by Gabriel Boyer.
SORRY ISAAC
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Nominee in creative storytelling - Alexander Awards